What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure.

Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
On a global and multilingual standpoint, when doing SEO in multiple languages and cultures, only a native language SEO specialist would truly understand the behaviors, usage, and types of keywords that respond to their market. Outside of the implementation of hreflang and market/language rich keywords, all the same rules apply to multilingual SEO as in regular English SEO.
Thanks for referencing some of work here Liis. Like everything online, though, you need to be strategic in promoting your video. The content, messaging, and the promotion channels all contribute to the success or failure of your video marketing strategy.We wrote an interesting article here based on a related subjec, hope you like it ! https://thevideoanimationcompany.com/marketing/what-is-an-explainer-video-and-do-you-really-need-one
True North Social is an agency founded on creating a digital presence for companies just like yours.Our services are geared toward a singular focus- creating brand awareness, customer loyalty, and ROI. We design outstanding websites. We create engaging social media channels. We run SEO and PPC ad campaigns that ensure your customers find you. If you're ready to get serious about digital marketing, True North Social is ready to join forces.
If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business - even if your business is small and local. (In 2017, one third of all mobile searches were local and local search was growing 50% faster than mobile searches overall.) Online is where the eyeballs are so that's where your business needs to be. 
With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
Today, technology allows us to deliver on the purest essence of SEO. Whether via a mobile screen or a digital home assistant, our job is to ensure that our content can be discovered and served as seamlessly as possible. The addition of AI and machine learning into search algorithms means that there are no shortcuts to success; the best content starts to rise to the top over time.
"Just wanted to say thanks for all the link-building, help, tips and etc that you guys do for me and my site. I greatly appreciate it. My father and I went out to dinner last night and toasted you all. Why? Not only are you nice people, but now our site ranks well for several competitive phrases... If any of you are there (Pubcon conference) as well, I'm buying a round and I hope your livers are in shape. Hope to meet several of you in person." Subbu A.
"Jim, Wanted to touch base with you on an update. We should have a better understanding when were starting back up in the next 2-4 weeks. Good news is that it looks like your link building efforts are paying off like we talked about. Over the past 2 days our free google traffic has seen new highs. So we were on a steady down trend for 5 months and over the past 2 weeks we have seen a steady increase to new highs of over that of last summer." Andrew G.
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes;[15] in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 "bend test" which showed that the coveted phone could be bent by hand pressure. The so-called "bend gate" controversy[16] created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone. However, Apple promptly issued a statement saying that the problem was extremely rare and that the company had taken several steps to make the mobile device's case stronger and robust. Unlike traditional market research methods such as surveys, focus groups, and data mining which are time-consuming and costly, and which take weeks or even months to analyze, marketers can use social media to obtain 'live' or "real time" information about consumer behavior and viewpoints on a company's brand or products. This can be useful in the highly dynamic, competitive, fast-paced and global marketplace of the 2010s.
When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It's also free to upload your videos to YouTube and optimize them for search.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.

Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
"YOU ROCK JIM! I took the advice you gave me and made the changes you recommended to our website. You said it would take a little more than one month for the updates to take effect, so I stuck with it and didn't make any additional tweaks even though our rank went down. I just checked our rankings after Google's latest update and we're [edited out]. THANK YOU! In the amount of time we had together you gave advice on my on page optimization and content, and gave linking advice, and it worked beautifully. I can't wait to learn more from you." Jason H.
Many brands are now heavily using this mobile app to boost their marketing strategy. Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.[54] As Instagram is supported by Apple and android system, it can be easily accessed by smartphone users. Moreover, it can be accessed by the Internet as well. Thus, the marketers see it as a potential platform to expand their brands exposure to the public, especially the younger target group. On top of this, marketers do not only use social media for traditional Internet advertising, but they also encourage users to create attention for a certain brand. This generally creates an opportunity for greater brand exposure.[55] Furthermore, marketers are also using the platform to drive social shopping and inspire people to collect and share pictures of their favorite products. Many big names have already jumped on board: Starbucks, MTV, Nike, Marc Jacobs, and Red Bull are a few examples of multinationals that adopted the mobile photo app early. Fashion blogger Danielle Bernstein, who goes by @weworewhat on Instagram, collaborated with Harper's Bazaar to do a piece on how brands are using Instagram to market their products, and how bloggers make money from it. Bernstein, who currently has one and a half million followers on Instagram, and whose "outfit of the day" photos on Snapchat get tens of thousands of screenshots, explained that for a lot of her sponsored posts, she must feature the brand in a certain number of posts, and often cannot wear a competitor's product in the same picture. According to Harper's Bazaar, industry estimates say that brands are spending more than $1 billion per year on consumer-generated advertising.[56] Founder of Instagram Kevin Systrom even went to Paris Fashion week, going to couture shows and meeting with designers to learn more about how style bloggers, editors, and designers are currently dominating much of the content on his application.[57]
Mobile devices have become increasingly popular, where 5.7 billion people are using them worldwide [13]. This has played a role in the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce, and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – In the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.[14]

Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
"IMN has been awesome to work with and my experience so far has been great. You guys have exceeded my expectations and I just wanted to share my opinion of IMN and the team you have. Your group as been transparent, delivered on the goods and gone above an beyond. I just wanted to thank you for the call today, for the work you've done so far, and let you know that I am very excited about what you've done so far and what we can do together in this niche space together. We will be working on the tasks on our end and look forward to expanding on our relationship next year. Great service deserves recognition and anything I can do to help promote IMN please let me know! Let's kick some ass together this year!" Mark B. https://www.facebook.com/Business-Insights-Health-Fitness-2340476989604625/
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