With 360° videos, viewers “scroll” around to see content from every angle — as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. VR allows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year. With so many distractions and choices, your audience has a very short attention span.

Since 2006, I’ve spoken at more than 100 SEO and Internet marketing conferences including: Pubcon, SMX, ClickZ, Digital Summit, and SEOktoberfest. My panel topics are often about link building, penalties, and SEO tools, but in 2019, I’ll be presenting on featured snippet optimization and “the perfect page” at a couple of conferences. Even though I know a ton about link building and content marketing, I’m excited to share knowledge in other areas.


Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong. https://businessinsightsbiz.tumblr.com/
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